Blog Content Creation
As top-of-sales-funnel content, blog posts are used to increase brand awareness via search and attract new website visitors with relevant, valuable copy that emphasizes visual storytelling. Every piece of EMP's blog content is crafted by industry-focused writers in conjunction with content marketing strategists and project managers.
Combining client guidance and search engine optimization best practices, writers begin by mapping out each blog post to ensure topics, titles, keywords and formatting are designed to engage targeted audiences and support commercial goals. Once posted, articles are analyzed for performance. These metrics inform future blog posts and allow your content creation team to maximize results.
Representing middle- and bottom-of-funnel content marketing assets, EMP's eBooks and whitepapers can be gated to capture customer contact information. eBooks are truly a hybrid of infographic and whitepapers, marrying bite-sized chunks of actionable information with eye-catching custom graphics. They are an ideal product for grabbing and holding audience attention.
Whitepapers take a more in-depth approach, featuring thoroughly researched copy that dives deep into subjects with commentary and analysis. While more text-focused than eBooks, whitepapers are also formatted for visual appeal with brand logos, colors and imagery in the header, footer and margins.